Having a website and social media pages is becoming increasingly important for wineries and wine retailers. $600M of the $25B of U.S. wine sales will move online in 2012 growing at annual rate of 100% per year. Over 90% wine sold in the U.S. is still done face to face at winery retail or retail sites, however consumers have made the move online to research and find wine. Online customer relationships will lead to more frequent purchased both online and off.
How can Grapevine help?
Make Your Inventory Searchable Online
Search Online, Local Pickup
Wine buyers are researching online and purchasing locally. Over 90% of all wine is sold at brick and mortar stores.
We'll get your products in front of a larger audience through our network partners. Making your inventory "sharable" on social media and search sites will drive more customers to your store.
Stay in Sync
Easily sync your Quickbooks or other inventory tracking system to Grapevine. You can upload your entire inventory or target a few items on sites like Facebook.
In the wine business, local is better. Grapevine makes it easy for local people to find your store, helping you expand your customer base of local wine buyers.
Your Brand, Your Audience
Imagine a store front with your web address, your logo, and your content - photos, videos, text, and files. Grapevine will link your product content to your website, Facebook fan page, twitter, and local shopping services.
Connect your brand with wine buyers in your local market.
Easy, integrated, and all in one place
Easy Inventory Managment
Inventory synchronized with your existing system that enables real time updates, channels, and featured products.
Plug into your existing site
Instantly accept online orders on your website or Facebook page. Add all or part of your inventory.
Gets your in-store products in front of Internet shoppers on your website, Facebook, and our partners websites
We automatically send order information to you and your customer. You'll get the customer's email as well so you can follow up with a personalized note.
Grow and Track across channels
Implement a multi channel strategy across social media sites
Built in payment processing
Transaction proceeds are sent directly to your merchant account
Integrated Social Media
"As the 46 million core wine consumers spend more time at home with a bottle of wine, they are also significantly increasing the amount of time they talk about wine via the Internet"
- Core Wine Drinkers:
- 38% use social media to discuss wine
- 64% use the internet for information about wine (types, specific wines, prices, wineries, ratings, regions and retail stores)
- 51% read customer ratings or reviews
- 46% Tweet about wine
- 39% use wine, food, restaurant or bar apps (with their phones)
- 38% use social media site, such as Facebook and MySpace to discuss wine
source:Wine Market Council and Nielsen Company
Advanced technical infrastructure
Google Translate Multi-lingual support is available to meet global demand
Analytics & Tracking
Set up and support for Google Analytics
Scalable infrastructure built on Amazon Web Services delivers content globally
Secure platform ensures integrity and safety of your data